Peloton, famously used by stars from Michelle Obama to Miley Cyrus, and known for selling £1,500-plus indoor spin bikes, experienced a surge in demand.
The fitness platform emerged from quarantine as a winner, reporting a 172% increase in revenue. And now, the company is turning its attention to clothing.Today, Peloton is launching its own private label activewear brand: Peloton Apparel.
And before you frown, shake your head and say, ‘but I thought they already sold clothes?’, you’re not going mad, it’s true, they do.
Peloton actually started selling apparel back in 2014, dropping occasional seasonal collections in collaboration with clothing brand partners, but today marks the inaugural launch of Peloton’s own private label line.The first.
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