Shirley Ju Everyone knows the names BTS and Blackpink, and that’s thanks to the proliferation of K-pop, which has grown far beyond its origins in South Korea to become a true global phenomenon.What is it about the pop-leaning genre that attracts so many fans of all stripes?
Catchy hooks, ear-wormy melodies, synchronized choreography and impeccable production value all lend to the formula. But as much training as some of these future idols do, the X-factor these artists possess is something that can’t be fabricated.The numbers don’t lie: BTS has racked up 1.5 billion views on YouTube for its 2020 hit “Dynamite,” while the band’s 2021 smash, “Butter,” smoothly glided its way to No.
1, where it parked for eight weeks. In all, K-pop acts helped generate a whopping $5 billion entertainment industry haul for South Korea.So who are the next generation of music stars?
Ahead of this weekend’s KCON convention, here are 10 K-pop groups who are making a name for themselves.BilllieFormerly known as Mystic Rookies, Billlie is the newest girl group from Mystic Story Entertainment (a subsidiary label of SM Entertainment).
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