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TikTok Launches Test of ‘TikTok Stories,’ Which Vanish After 24 Hours

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variety.com

Todd Spangler NY Digital EditorTikTok, the popular short-form video app that’s been widely copied by competing social platforms, may be about to return the favor by itself copying the “stories” vanishing-posts format.The app, owned by Chinese internet giant ByteDance, has kicked off a small pilot test of TikTok Stories in various countries outside the U.S., a company rep said.

Like “stories” on other services, TikTok Stories posts expire after a 24-hour period. It may not turn into a permanent feature on TikTok, the rep added.“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” TikTok spokesperson said in a statement to Variety. “Currently we’re experimenting with ways to give creators.

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