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Tiffany is reinventing itself yet again — this time with new blue boxes

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telegraph.co.uk

that is branding.Tiffany & Co has to be one of the most iconic American – no, New York – brands around. Even that other iconic New York brand, the New York Yankees, can trace its logo back to a medal designed by Louis Comfort Tiffany as the NYPD Medal of Valour, featuring a woman placing a wreath on a policeman’s head and the interlocking NY above it.

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