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Ticketmaster UK boss tells MPs that tickets are “very fairly priced”

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the use of “dynamic pricing” left Oasis fans paying more than expected when trying to nab tickets for the reunion tour.As well as facing extensive queues, many fans found themselves paying more than they predicted for tickets, with some going for over £300 – roughly £200 more than the price that was advertised.The widespread backlash following the sale last summer saw many push for the use of dynamic pricing to be banned, and for sales platforms like Ticketmaster to be more up-front when listing fees.Now, Parsons has told MPs that the prices set on the site are “fair” because people are willing to pay them.

He also denied that ticket prices fluctuate during a general sale.“Where differing price tiers [are] made available, that’s a choice of the event organiser.

Selling a small amount of tickets at a higher-priced tier seems fairly reasonable,” he said, according to BBC News.“We work closely with event organisers to be able to sell tickets at the prices that they’ve determined,” he added, going on to deny accusations that bots are included in the sale process. “There’s no technology-driven change to those prices.

They are the prices which humans have agreed to. There’s not a computer or a bot behind it.”Later, he told the committee that the efforts to capture the true “value” of the tickets prevent them from being snatched up by touts. “If we’re not able to [capture] that value, which the artist is doing in those instances, then that money is just going to go, and the tickets are going to be captured and gobbled up by touts,” he explained.It is worth noting that the committee and Parsons did not refer to the Oasis ticket sale specifically, but rather discussed tickets as a whole.

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