Three-quarters of Gen Z have taken up new hobby after seeing content on social media

dailystar.co.uk:

Gen Z are turning to the likes of TikTok and Instagram to learn new hobbies, such as creating portraits of pets, roller-skating – and bubble nails, a fingernail art technique.A poll of 1,500 18-25-year-olds found nearly three-quarters (72%) have been inspired to take up a new interest as a direct result of watching clips on popular social media channels.Of those with a new hobby, over half (53%) spend at least four hours a week watching them on their smartphones – equating to a total of 208 hours per year.Videos of past times and content such as ASMR, tie-dying and ghost-hunting have a loyal following among young adults, as do “how-to” clips featuring meditation, photography, and extreme make-up.It also emerged four in ten have gone behind the camera themselves to share their hobbies on social media.The study was commissioned to mark the launch of the Samsung Galaxy A53 5G, whose spokeswoman, Annika Bizon, said: “After two years of various lockdowns where our creativity could have been stifled, it’s no surprise we’ve seen an increase in awesome and unconventional hobbies coming from this generation.“This audience craves expression, turning to social media outlets like never before, to watch, create, and share their content.”Of those who post their own content relating to their hobby on social media, 86% said it has been well received – so much so, they’ve seen their number of followers increase by 21%.Key motivators for sharing include showing off their new skills (26%), personal enjoyment (25%), and connecting with others (24%) – while 23% do it to learn new things.A fifth said it took them three months to perfect their hobby content, to ensure followers would like it.And on average, content creators spend an average of.