Secret Spa are up 25 per cent from pre-pandemic levels) or DIY, it’s a small luxury we can all benefit from. This rings true at John Lewis & Partners, where buyers have noticed a year-on-year increase of 47 per cent in nail polish purchases, and an almost 300 per cent increase in sales of nail files.And there’s one trend that keeps cropping up: a super-minimalist, back-to-basics look.
For nail technician Michelle Class, the trend is a hangover from lockdown. ‘Over the last year clients have been used to seeing their natural nails – and looking after them – so now they can get them done, there’s a big appetite for an immaculately manicured natural-looking nail.’ The trend for neater-than-neat cuticles, a short, ‘soft square’ nail shape and.
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