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The Wiggles, A 30-Year-Old Kids Powerhouse In Streaming, TV And Live Tours, Finally Gets Dedicated Channel In Deal With Loop Media

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deadline.com

The Wiggles are ubiquitous, streaming on Netflix, YouTube and Spotify and airing over the years on major TV networks and selling out tour venues across the world.Now, the 30-year-old Australian kids brand is finally getting what it has never had: a dedicated streaming and broadcast channel, through a deal with Loop Media.

Launching this summer, the free, ad-supported Wiggles Channel will feature thousands of hours of original programming designed for children and families. (The uninitiated can take a look at the sizzle reel above for a sampling.)Jon Niermann co-founded Loop Media, whose multichannel digital platform extends streaming beyond the living room and into hotels, bars/restaurants, office buildings and retail businesses.

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