The Weeknd has described being named as a Goodwill Ambassador for the United Nations’ World Food Programme as a “profound honour”.The singer was given the new role on Thursday (October 7) at a ceremony in Los Angeles in recognition of his donations to relief efforts for Ethiopia, Lebanon and more.In a statement given to Rolling Stone, The Weeknd said: “This is such a profound honour because it’s about getting the opportunity to help an entire country and tens of millions of people around the world who are suffering from extreme hunger.“Regardless of political lines and regions, we need to save lives for all people, regardless of where they live or who they are.
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