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The Understated Brilliance of Peloton’s ‘All For One’ Music Festival
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variety.comShirley Halperin Executive Editor, Music“I can’t sit down,” says Gwen Bethel Riley, senior vice president of music at Peloton, the game-changing fitness company founded in 2012. “I think that’s a sign of a really successful festival.”She’s talking about “All For One,” a first-of-its-kind, three-day musical event leading up to the July 4th holiday that offered Peloton members 25 different acts to sample — among them: Tina Turner, Gwen Stefani, Pearl Jam, Depeche Mode, Rosalia, Nas and Migos — in multiple “tents” and “sets” varying in length up to 45 minutes.
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