As beauty editors we are routinely asked what skincare people should use and if cult classics over £100 are really worth the money.
Whilst we wholly agree they are often worth every penny due to their savvy technology and luxurious formulas, there are also great high-street alternatives that will do just the same job and save you money this coming winter.
Affordable skincare really came into its own when The Ordinary launched back in 2017. Its hype stems from its ability to offer affordable products that combine stalwart ingredients, a low price point and Instagram-worthy packaging.
You could say that since The Ordinary's innovation, beauty consumers have fallen back in love with the thrill of purchasing a cheaper product that works just as.
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