The TV moment that gave British Denby teacups cult status
telegraph.co.ukSquid Game, which became Netflix’s most-watched series after its September 2021 release, featured something that caused a stir 5,500 miles away.
A Denby teacup.‘I was getting texts from people going, “You’re on Squid Game!”’ says global marketing director Hayley Baddiley. ‘I was like, “Well, Denby is pretty iconic out there.”’Korean culture may have permeated Britain, giving us skincare, pop music and food – but we’re giving something back, too.
Along with brands such as Brompton, BrewDog and Jo Malone, this traditional English pottery has been steadily increasing its presence in South Korea, which now accounts for a third of total sales.
There is even a Denby office in Gangnam, made famous internationally by the song Gangnam Style, about the Seoul district’s fashionable lifestyle.
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