Netflix audience president

The Teaching Co. Wants Bigger Bite of Streaming With Rebranded ‘Wondrium’ Service

variety.com

Todd Spangler NY Digital EditorThe Teaching Co. — founded in 1990, well before Netflix or YouTube were a twinkle in anyone’s eye — has sold audio and video learning classes for decades.Now, as media companies of all sizes rush to embrace streaming, The Teaching Co.

is following suit, hoping to capture a bigger audience for its lineup of content aimed at “lifelong learners.” Early this summer, the Chantilly, Va.-based company plans to debut Wondrium — a rebranded and expanded version of its subscription-streaming platform, The Great Courses Plus.For the launch of Wondrium, the company has inked new licensing agreements with Kino Lorber, MagellanTV and Craftsy for documentary and independent films, docuseries and other content.

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