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The Rise of #Gentleminions: Why Gen-Z Is Wearing Suits to See ‘Minions: The Rise of Gru’

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variety.com

J. Kim Murphy Imagine a family outing to the movie theater like any other. A parent drives their kids to the air-conditioned multiplex, shells out some cash for a large popcorn and corrals their family into the theater.

Then an orderly line of twenty or so young men, all uniformed in suit jackets and collared shirts, march into the auditorium and take their seats as the trailers conclude.

Then “Minions: The Rise of Gru” starts.That’s the largely innocuous albeit startling experience that many moviegoers found themselves having over the past week.

After a two-year delay due to the COVID-19 pandemic, “Minions: The Rise of Gru” finally hit the big screen and was met with resounding enthusiasm.

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