The reason behind Celtic travelling to Hearts for an 8pm kick-off on a Saturday night
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dailyrecord.co.ukNeil Doncaster, the box-office drama lying in store in the coming months made attracting the record title sponsor deal a piece of cake.
The SPFL chief reckons our game has never been more marketable in the modern era. Derbies galore, new managers, question marks over European slots, relegation contenders and, yes, whether Rangers will retain their first title in a decade make the top flight alone box office.
As if to illustrate that very point, half of the opening weekend on July 31 will be live on Sky, including a barnstorming Hearts against Celtic clash in the La Liga slot at 8pm.
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