The title of writer B.J. Novak’s new FX anthology series is essential to understanding its approach, and also its failure. One can easily picture a whiteboard in a writer’s room consisting of as many shocking “premises” as possible, ways to grab viewers in the first two minutes.
There were probably phrases like “Butt Plug,” “Sex Tape,” and “Mass Shootings.” And every episode of “The Premise” does start with a hook.
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