This Morning managed to rub up shoppers the wrong after "tone deaf" comments were made during a recent fashion segment.Phillip Schofield and Rochelle Humes welcomed fashion editor Amber Jackson to the ITV studio during Tuesday's show to discuss the latest must-haves.
Amber revealed her picks from 2022’s new lines, showing off a number of outfits and dubbing them "wearable and affordable".She also added: "You don’t have to spend a fortune to stay on trend this year."The first outfit of the segment included a long black coat from Reserved for £99.99.Another fashion choice was a pair of £100 boots from Topshop via ASOS.However, ITV viewers branded the items of clothing modelled as unrealistically pricey.Taking to Twiitter, one fan penned: "That wardrobe would cost you your electricity and gas bill!"Another added: “Yep, that £99 coat sure looks affordable and stylish(!)”A different outfit included black trousers from Arket for £59."People struggling to pay energy bills and #thismorning telling us £59 for a pair of black trousers is great value," penned another disgruntled viewer.Another moaned: "Your fashion segment is totally unrealistic and unrelatable in the current climate.
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