& Other Stories and Arket) have produced versions that have already been selling out as quickly as they’ve come back into stock, prompting the style to gain cult status.
Global fashion shopping platform Lyst has reported that since the beginning of September, demand for big collar polo-style knits has increased by 41%.
Design details like relaxed collars and open necks are the most popular, and among the best sellers are that elusive & Other Stories knit, and – at the pricier end of the spectrum − versions by Loewe and Khaite.
Eagle fashion eyes might have already spotted the coveted jumper on social media. It is most often in an ivory and navy colourway, complete with an oversized polo neckline and often rather weighty.
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