USG Audio is shooting for three with its latest podcast series.The podcasting division of the NBCUniversal studio is launching The Greatness with Kareem Maddox, a podcast about what it means to be an Olympian, on June 23.The series follows Kareem Maddox, a professional 3×3 basketball player and a lifelong fan of the Olympics, who has spent the last year exploring that question.
Maddox has an unusual story and it involves podcasting itself.He played 3×3 basketball, which the IOC approved ahead of the delayed Tokyo Olympics, and also had a job in the audio space – first working for National Public Radio stations and then for Gimlet Media on The Pitch.
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