The Glam-Ma Makeover: What this superstar insta-makeup artist can teach midlife women

telegraph.co.uk:

Huda Kattan, a 38-year-old make-up artist, whose make-up tutorial, the aptly titled glam-ma makeover, has helped boost the value of her business to over $1 billion dollars, according to Forbes.Kattan’s belief is that this transformation is achievable for everyone, so long as they follow the steps.

Watch her videos on Instagram and it becomes clear that this is not faked; in fact, it’s a clever combination of fine-tuned concealer and foundation, imperceptible contouring, that sculpts the features, and make-up that immediately gives the appearance of bigger eyes with fluttery lashes.

It’s certainly not a style for everyone, but it clearly highlights the transformative power of make-up.Huda Kattan, an Iraqi-American make-up artist graduated from the University of Michigan in 2008 with a degree in finance.

After a short spell in Dubai working in recruiting, she decided to try her hand at something she truly loved: make-up.She took a make-up artistry course in Los Angeles and started the Huda beauty blog in 2010, at a time when there was nothing else like it for glamazon beauty obsessives.In 2013 she launched a range of false lashes with the help of her older sisters Mona and Ayla (Mona and Huda now run the business together).