The budget beauty ‘dupes’ that really work
telegraph.co.ukenergy bills set to soar in the coming months, anything that allows us to save money looks appealing. The availability of dupes is another bonus.
Hyped beauty products can sell out rapidly, leaving thousands waiting for the next shipment. When reality star Kylie Jenner launched her Kylie Cosmetics lip kits back in 2016, stock ran out in less than 10 minutes.
For shoppers who have buying power but no patience, dupes help swerve the annoying waiting list.Of course, it does feel a little unethical not to champion brands that come up with innovative products that stand out in the vast beauty marketplace – but a dupe doesn’t necessarily limit the success of the original. “If you have a strong, established brand, you are likely to be able to rely more easily on your reputation when it comes to protecting your intellectual property,” says Mireille Turner, a London based corporate lawyer and executive director at the British Beauty Council. “Unfortunately this general position arguably works against emerging businesses who perhaps have less well known brands.” So do dupes work?
With the Colin and Cuthbert caterpillar cakes, there’s not much between them, but when it comes to beauty, the chemistry of ingredients is more complicated and it’s much more hit and miss.When shopping for a dupe, resist the temptation to be lured by expensive-looking packaging and instead read the small print and compare it with the original product.
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