Brian Steinberg Senior TV EditorSports-journalism upstart The Athletic, which has reportedly been considering potential mergers, is raising the cost of an annual subscription, the first time it has sought a price increase of any sort since launching in Chicago in 2016.Starting Friday, July 16, The Athletic will charge for new and existing subscribers $71.99 per year.
Previously, a yearly subscription cost $59.99. Annual subscribers will still pay less than people who pay month by month. The cost of monthly access to the site will remain the same, $7.99.“We have got 450 reporters, writers, editors, producers on three continents producing as much volume as any national newspaper in the world per week,” says Alex Mather, the company’s chief.
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