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The 9 best skincare products you've never heard of – but will instantly love

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telegraph.co.uk

effective skincare brands that fitted the bill when it came to cleansing, toning and moisturising. It would often include the big heritage companies that could afford a lot of research into new ingredients and, indeed, the marketing budget to match.

But the past few years have seen a big shake-up, with lesser-known indie brands now reigning supreme. They may only be known for one or two must-have cult products, sometimes recommended through word of mouth, but are almost always deserving of a space in your bathroom cabinet.

I have been a beauty editor for more than a decade, so my own bathroom cabinet is now a complete pick and mix of indie brands combined with a few old tried-and-tested favourites.I’ll never use a full range of skincare from just one brand: rather, a cherry-picked selection, because there is no brand that offers a one-size-fits-all approach to skin­care.

Here are some of the best ­little-known skincare brands worth the money. Best for... gentle, effective skincare: Dewy Skin Cream, £63, Tatcha When news broke earlier this year that the American-Korean brand Tatcha was launching into the UK at Space NK, skincare fans went wild on social media.

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