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The 25BWB Collective Is Holding Beauty Brands That Posted Black Squares to Task

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www.glamour.com

Now, as the anti-racism graphics have waned down and our feeds have largely gone back to “normal,” the question still stands.

Black women want to know that our favorite beauty brands support us by having adequate and intentional diverse representation across their organizations and within their products.

For many of us, it's no longer enough to see on a shelf. That should be a given. We want to see substantial and quantitative change across the board, especially in the boardroom.

We want to know our money is going toward the paychecks of deserving Black women in the labs, on photo shoots, and behind-the-scenes at every level.

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