Thousands of Brits choose to do their supermarket shopping online, or, research their buys before heading to the shops so they can budget.This means that many of us spend plenty of time reading the details on foodie items including the nutritional info, allergens and cost.But, we often don’t look too closely at the description of the food itself – unfortunately for one copywriter the assumption that people ignore this backfired.Earlier this week, social media user Cecilia posted on Twitter about the off product description on some plant-based sausages on the Tesco site.At the top of the listing, the description said: “Plant-based mini sausages, made from pea protein and mushroom."Normal, but then things get a little bit more bizarre.The.
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