buy less, buy better quality, and buy British? Now’s the time to put our money where our mouths are, as pausing to think before piling all of your Christmas shopping into one big virtual basket this Black Friday could make a huge difference.“A business owner's greatest gift this Christmas could be you discovering their brand and shopping with them for the first time,” says Tara Capp, founder of British lifestyle brand Truly, noting that spreading your spending across multiple companies is the best thing you can do. “I do understand that convenience is key.
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