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Family Films Dominate As ‘Mulan’ Leads The List Of Top PVOD Films During The Pandemic
The big question that keeps theater owners and studio executives up at night is simple, yet monumental for the industry—Are people willing to skip the theatrical experience and pay a premium to watch new films in the comfort of their own homes? If yes, that means theaters are in serious trouble (which we’re already seeing with COVID and the rise of streaming services). If no, then studios will have to figure out how to make a profit on a blockbuster film in a time when people aren’t going to movie theaters very much and people have grown accustomed to enjoying Netflix on their couch.