Mattel: Last News

Greta Gerwig's "Barbie" opened to a $155 million debut, but the movie – which received accolades for breaking the first weekend record for a film directed by a woman – has had its fair share of on-screen and off-screen controversies. Gerwig's tale, which was co-written with husband Noah Baumbach, follows Margot Robbie as the dream doll living in a dream world until she suffers a sudden existential crisis that leads her to question everything about her life.The movie has not been without its controversies though, from Ryan Gosling being deemed too old to play Ken, to the film ignoring its "core audience" to focus on LGBTQ stories, according to one faith-based review site.

Jazz Tangcay Artisans Editor SPOILER ALERT: This contains spoilers from “Barbie,” now playing in theaters. “Barbie” Production designer Sarah Greenwood and set decorator Katie Spencer reckon that by this time next year, there will be a pendulum swing and no one will want to go near the color pink. But for now, it’s Barbie’s world and everyone, everywhere is obsessed. Greenwood says Greta Gerwig, Mattel and producers Margot Robbie and Tom Ackerley gave her and Spencer a free hand when it came to building the world.

Elizabeth Wagmeister Chief Correspondent After dominating the box office and breaking records with “Barbie,” Mattel has officially arrived in Hollywood. In 2018, after a tumultuous period of declining toy sales, Mattel brought in a new CEO, businessman Ynon Kreiz, who had a vision to turn the storied toy company into an IP-driven machine, essentially creating a Mattel cinematic universe. Now, with the immense success of “Barbie,” the path is clear for Mattel to make whatever they want — and they already have a ton of projects in the works with A-list partners attached.

WARNING: Minor spoilers for “Barbie” ahead.Barbie is beautiful at any age.TikTok users are seeing themselves and the incredibly popular “aged” filter in a new light after a scene from the brand-new “Barbie” film released last week.In the film, Barbie (played by Margot Robbie) is forced to journey to the real world after she begins to “malfunction” by developing cellulite and having thoughts of death while living in the utopian Barbieland.While sitting on a bench in LA, the doll encounters an elderly woman (played by the film’s costume designer Ann Roth) and the duo engages in a brief but important conversation.“You’re so beautiful,” Babie comments to the woman. Roth, 91, then replies, “I know it!”The exchange left several viewers emotional due to the fact that Barbie — who has no concept of mortality or old age — finds the senior citizen beautiful.Since viewing the film, several social media users are reconsidering the filter while attempting to keep up the appreciation and confidence of the character.“Revisiting this filter after seeing Barbie, thinking of the ‘You’re so beautiful’ scene, and realizing this face isn’t so bad after all,” read the in-video text of a video posted by a woman named Savana.“I have a newfound appreciation for this filter after seeing the Barbie movie,” wrote another user adding that “aging is a privilege.”A third user said that she wanted to use the filter “right” after explaining that she once reacted to the filter in a negative way.“After watching that one Barbie scene I remembered my original reaction to this filter and decided I would do it right,” said TikToker Hazel.

Alison Herman TV Critic Earlier this year, the creative and commercial success of “The Last of Us” all but guaranteed video games would be television’s next great font of IP. Yet there are reasons video game adaptations have historically been troubled, and why “The Last of Us” was uniquely suited to become not just a show, but a prestige drama on HBO. In protagonists Joel and Ellie, “The Last of Us” game had complex, conflicted characters who could guide the viewer through their world in the wake of a zombie apocalypse.

released a massive version of the iconic Mattel doll wearing her black and white bathing suit and sunglasses on Monday.The video, which has since received nearly 410,300 views, shows the doll ripping open the plastic cover of her box as she climbs out and strikes a pose in front of Dubai’s Burj Khalifa, which has been dubbed the “world’s tallest building” standing at 2,722 feet.The virtual doll, the latest in several marketing ploys for Greta Gerwig’s highly-anticipated film, is pulled from the teaser trailer released in December 2022 featuring Margot Robbie, who plays the title role, in the same suit.“The reason people think we spent so much is that it’s so ubiquitous,” Warner Bros. president of global marketing Josh Goldstine told Variety. “Because it pierced the zeitgeist, it has the impression that we spend so much.”“In fact, we spent responsibly for an event movie,” continued Goldstine.The Post reached out to Warner Bros.

We knew Warner Bros’ Barbie and Universal’s Oppenheimer were going to be big, but not this big.

Zack Sharf Digital News Director SPOILER ALERT: This story contains spoilers for “Barbie,” now playing in theaters nationwide. America Ferrera’s epic “Barbie” monologue left the entire set in tears, Greta Gerwig recalled in a new interview with The Atlantic. Even the male cast members were left emotional, which the director reasoned was because they have their own speech to make.

movie is, of course, full of Barbies and Kens, but Greta Gerwig's vibrant and detailed Barbie Land also includes plenty of Easter eggs for only the most devoted fans, including accessories, outfits and some of the all-but-forgotten dolls that Mattel has discontinued over the years. Margot Robbie's Stereotypical Barbie is introduced to some of the less-popular members of the Barbie doll canon when her existential crisis has her returning to Weird Barbie's (Kate McKinnon) house, lamenting the way her fellow beautiful Barbies have been brainwashed into complacency by the Kens.

Zack Sharf Digital News Director SPOILER ALERT: This story contains spoilers for “Barbie,” now playing in theaters nationwide. America Ferrera’s epic “Barbie” monologue left the entire set in tears, Greta Gerwig recalled in a new interview with The Atlantic. Even the male cast members were left emotional, which the director reasoned was because they have their own speech to make.

Greta Gerwig‘s Barbie gave one minor character a major shining moment.

Mattel is renewed its licensing agreement with Warner Bros. Discovery Global Consumer Products, continuing as the studio’s toy licensee in preschool, plush, dolls, vehicles, games, and novelty toy categories.

America Ferrera gave us one of the most memorable moments in the new movie Barbie and you can read a transcript of her monologue right here!

celebrity makeover artists aren’t the only ones cashing in on the success of the “Barbie” movie.Cybersecurity experts are warning of online scammers using the summer blockbuster’s cachet to steal bank info from legions of pink-pilled moviegoers.“Cybercriminals are always on the lookout for opportunities to make phishing and other scams more attractive and believable,” Steve Grobman, chief technology officer of software security firm McAfee, said on the company’s blog. “They often leverage popular and well-publicized events such as movie premieres, concerts, or sporting events to trick users into clicking on malicious links.”The cybersecurity company reports it has documented 100 new instances of malware with “Barbie-related filenames” in the last three weeks alone — with 37% of them occurring in the US.Scammers are purportedly looking to make big bucks off the Greta Gerwig-directed comedy, which landed at No.

Amy Schumer is giving her thoughts on Greta Gerwig's.On Monday, the comedian took to Instagram to give her take after taking part in the double feature dubbed «Barbenheimer,» which featured fans seeing both and Christopher Nolan's historical drama,  which opened on the same day.After watching both films, Schumer — who was originally set to play Barbie — shared her thoughts. «Really enjoyed Barbie and Oppenheimer but I think I should have played Emily Blunts role. Do better Hollywood,» she quipped next to a picture of her in a straw hat looking out of a pair of pink sunglasses. A post shared by @amyschumerIn 2016, it was announced that Schumer was set to play the lead role in a live-action film being developed about the iconic doll.

movie was chock-full of Barbies and Kens — and even a Skipper, an Allan, and a Midge! However, one cameo fans may not have been expecting came during a climactic chase scene when Margot Robbie's Stereotypical Barbie is trying to escape Mattel headquarters.Barbie stumbles upon an odd room somewhere in the bowels of the office building, and finds a woman, played by actress Rhea Pearlman, seated at a table in a nostalgic-looking kitchen set. The pair share some words and the mysterious woman aids in Barbie's escape — only to turn up at the end of the movie to help Barbie complete her journey into the Real World as a human being.The woman Pearlman is playing isn't a random character, however.

SPOILER ALERT: The following story contains details from the plot of Barbie.

Zack Sharf Digital News Director SPOILER ALERT: This story contains spoilers for “Barbie,” now playing in theaters nationwide. Most moviegoers heading into “Barbie” were expecting Margot Robbie and Ryan Gosling to have the film’s most iconic moments, but that title might actually belong to co-star America Ferrera. As Gloria, a Mattel executive who helps Barbie land back on her feet, the Emmy-winning actor gets one of the film’s centerpiece scenes: an impassioned monologue about the double standards women face on a daily basis. “We shot it over two days,” Ferrera revealed in a new interview with Vanity Fair. “It’s one part of a much bigger scene with lots of characters in it. I had to do it many, many times for other people’s coverage and to get through the whole scene and over the course of two days.”

When it comes to the road of blockbuster glory, some projects are willed, some happen instantaneously, while others go through a long development hell.

SPOILER ALERT: This post includes details about the final scene of Greta Gerwig’s Barbie.

Barbie” movie pokes some fun at Mattel’s fictional CEO played by zany Will Ferrell, the real lifestory of one Mattel honcho was anything but fun and games.The first — and the last — female to run the show at Mattel after co-founder Ruth Handler was ousted for cooking the toy company’s books was Brooklyn-born, Queens College co-ed Jill Barad, who quickly rose from hawking cosmetics on the road as a sales trainee for Coty cosmetics to becoming chairman of the board while decked out in a Barbie pink suit, shoes and lipstick.At age 45, in 1996, she became one of only two women running a Fortune 500 company. But she was brought down by “a manifestation of greed” and what one Barbie designer called “the Princess Diana fiasco.”Barbie’s sales soared under Barad, who was a fan: She had 52 Barbies plus Andy Warhol’s rendition of the doll displayed in executive suite.