Sundance Film Festival director Tabitha Jackson pointed to one unexpected advantage of going virtual with a reimagined 2021 edition during a surging coronavirus pandemic. "I can be a festival director and not wear pants," Jackson joked during an opening online press conference held via Zoom as Sundance kicked off on Thursday.
But as Jackson and fellow festival execs discussed radical digital innovations required to mount a virtual event this year, the advantages of enlarged audience reach and access online came to the fore. "We're always going to have too many people fit into Park City.
This additional dimension is very exciting," Jackson said, touching on this year's online hub, as Sundance organizers look to 2022 and beyond.
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