HBO is developing a comedy set in the world of a sugar baby – where an older person dates a younger person with the promise of money and gifts.Sugar comes from Canadian filmmaker Emma Seligman and Adam McKay and his Hyperobject Industries production company.The half-hour project follows a young woman in New York who balances her neurotic Jewish family with her life as a college sugar baby.It is timely given the news about a certain Congressman from a certain southern state.Seligman will write and direct the pilot and will exec produce alongside McKay and Hyperobject Industries’ Betsy Koch.Seligman is behind Shiva Baby, which was a SXSW short film that she adapted into a feature film starring Rachel Sennott, Polly Draper, Dianna Agron, Molly
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