STRICTLY runner-up John Whaite is set to become the show's big financial winner through endorsements, book deals and TV presenting.
Unlike champ Rose, he is not bound by BBC commercial rules so can immediately cash in. The ex Great British Bake Off winner, 32, reached the final with pro partner Johannes Radebe, 34.
A TV insider said: “John has the winning combination of sex appeal, a bubbly personality and a huge profile thanks to Strictly. "Crucially, he also has a cookery background, which means he has a skill that can be exploited in whatever work he takes on.” Read our Strictly live blog below for the latest news and gossip...
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