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Starling Bank launches new campaign urging for changes to the way women are pictured with money

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dailyrecord.co.uk

money in visual media. In a study of 600 of the most popular photographs of women, men and finance across three leading image libraries, women are frequently depicted as childlike compared to men, while many types of women are not shown at all.

A Google image search found each of these images appears on up to 180 websites, demonstrating how widely used the existing stock photography is.

The researchers believe that this representation carries genuine consequences, not only negatively impacting how women are treated when it comes to finance, but also how they feel about themselves and their capabilities with money.

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