Americans watched 3 billion minutes of Netflix’s blockbuster hit Squid Game last week. Some of those viewers, apparently, were kids who are now clamoring for Squid-related Halloween costumes.A study this week found costumes from the smash hit series are among the most popular looks being hashtagged on Instagram.
Early this week, fashion retailer New Look found the term “Squid Game costumes” among the top 10 most-Instagrammed Halloween looks.
It had over 2,000 hashtags, according to the survey. That number had jumped by more than 50% today, with 3,100 such hashtags showing in a similar Instagram search.
Many of the photos accompanying the Squid Game hashtagged posts are of children dressed in the show’s trademark green track suits or pink,
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