Squid Game drew 111 million viewers in its first month on the platform, per internal Netflix estimates, becoming the biggest launch in the streaming giant’s history.That tally through the first 28 days shatters the previous mark set by Bridgerton, which was seen by 82 million households after its debut last Christmas.
Netflix counts any sampling of at least two minutes of any episode as an official view.The dystopian South Korean action drama exemplifies Netflix’s increasing emphasis on cross-pollinating programming across regions of the world.
Squid Game quickly reached No. 1 in 90 countries after its debut in September, aided by Netflix’s investment in subtitling and dubbing it into more than 30 languages, far more than rivals do.
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