Spotify and FC Barcelona confirm groundbreaking sponsorship deal

nme.com:

Spotify have confirmed a groundbreaking sponsorship deal with the world famous FC Barcelona.Last month, it was announced that the club and streaming service were close to a deal worth £237million after the football club announced back in September that it has debts of more than £1billion.From the start of next season, which begins at the end of this summer, the club’s famous stadium will be renamed the Spotify Nou Camp – the first time it has ever bore a sponsor’s name – while the team’s match and training kit will also be sponsored by Spotify.It will be the first time the stadium has carried a sponsor’s name – and is a historic moment for a club that refused any shirt sponsor until 2006.A statement described the deal as a “first-of-its-kind partnership for the club in bringing the worlds of music and football together” and is set to “see the pair working together to create opportunities for the iconic shirt to become a space that can celebrate artists from across the world”.We’re partnering with @Spotify to bring football and music together like you’ve never seen before.