Anna Marie de la Fuente Three of Spain’s most prominent international sales agencies have banded together to form a new association, VICA.Filmax, Film Factory and Latido, who together represent the largest volume of cinematic content produced in Spain, point to key factors that propelled them to form the new alliance.
Among them is the ongoing changes in consumer viewing habits and legislation, which the pandemic has only accelerated.Latido’s Antonio Saura will preside over the new org; Film Factory founder Vicente Canales serves as vice president while Filmax head of international, Ivan Diaz, serves as treasurer.“International sales agencies represented by VICA have played a key role in the positive perception of Spanish film and TV.
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