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South Korea and Japan Emerge as Key Battlegrounds in the Streaming Wars

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hollywoodreporter.com

Netflix is so famously data-driven that understanding its growth strategy tends to be ruthlessly straightforward: "Follow the money." Recently, a growing share of the streamer's cash pile has been pouring into two key content categories in East Asia: South Korean drama and Japanese anime.

In February, Netflix held a star-studded event in Seoul, where it pledged to spend $500 million on South Korean film and series in 2021 alone.

A month later, at an event in Tokyo, the company said it would premiere upward of 40 new original Japanese anime titles this year — double the number it released in 2020.

The investments, analysts say, signal the unique international appeal of the two content categories as well as the growing importance of Asia to.

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