Snapchat Reduced Spotlight’s $1 Million-per-Day Payout Because of Flood of ‘Copycat’ Videos, Says CEO
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variety.comTodd Spangler NY Digital EditorSnapchat cut the payout amounts for creators’ viral videos in the Spotlight section because the program was producing too much “copycat content,” according to Snap CEO Evan Spiegel.Originally, Snapchat said it paid out more than $1 million per day to the top Spotlight contributors, allocated based on engagement with their content.
Starting in June, the company reduced the amount it pays overall — to what the company characterized as millions of dollars per month — evidently leading some users to abandon Spotlight.According to Spiegel, speaking Wednesday at the Goldman Sachs Communacopia investor conference, one of the issues for Spotlight had been the homogeneity of the section’s videos: Users would see the.
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