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Snapchat Powers Up to 280 Million Daily Users in Q1, Spotlight Tops 125 Million Monthly Users

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variety.com

Todd Spangler NY Digital EditorSnap, the parent company of Snapchat, beat Wall Street financial estimates for the first quarter — and added 15 million daily users for the app, which exceeded its previous guidance.Snapchat had an average of 280 daily active users in Q1, up 22% from 235 million in the year-ago quarter (when year-over-year user growth was 20%).

Snap had estimated that DAUs would reach 275 million in Q1.For the month of March, the company said, over 125 million Snapchatters used Spotlight, the user-generated content section that presents videos in a personalized, TikTok-like feed and features a $1 million-plus creator payout pool.

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