Snap, Live Nation Ink Deal for Snapchat AR Experiences at Concerts and Festivals

variety.com:

Todd Spangler NY Digital EditorSnap wants to put Snapchat augmented-reality experiences — created with artists and festivals — in front of concertgoers through a multiyear deal with Live Nation Entertainment.Under the pact, fans will be able to use Snapchat at select Live Nation concerts to access custom-built AR experiences.

As envisioned by the companies, those could let them try on (and potentially purchase) merchandise, find friends in the audience, discover exclusive landmarks on the festival grounds and more.

And, of course, Snapchat users will be able to share content generated by the AR Lenses at live events with friends and on Snapchat Stories.Snap announced the deal at its Snap Partner Summit 2022 event Thursday.

Financial terms of the deal between Live Nation and Snap weren’t disclosed. Snap is the exclusive AR partner for 16 of Live Nation’s festivals, including Lollapalooza, Bonnaroo, Governors Ball and Electric Daisy Carnival (see full list below).