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Taylor Swift

Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.

Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.

Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.

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pandemic 2020 Provident

Small businesses are losing customers as cost-of-living crisis drives up their prices

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SME Support toolkit, which offers practical support for those trying to manage the uncertainty, rising costs, and adaptations needed to continue.

John Baldwin, the bank’s head of commercial banking, said: “It’s clear businesses of all sizes are facing into a tough winter – however, our conversations with SMEs find them increasingly resilient and resourceful.“They proved during the pandemic that with the right support and adaptations to their business models, they could survive – and, in some cases, even prosper.“Many have already adapted their business models, enhanced their products, explored and exploited new markets, developed new skills, and reviewed their costs and pricing to counter the spiralling cost of supplies, energy, and labour.“We are acutely aware many SMEs face very challenging times, but we are here to help and support them in whichever way we can.”The study also found the trend to shop with whoever provides the cheapest products and services is a new direction for shoppers.It is a stark contrast to two years ago, when over half (55%) of the consumers polled claimed to have tried harder than ever before to support their local businesses when the pandemic began.Between March 2020 and 2022, two-thirds (67%) of small businesses experienced an influx of new customers.During this phase of the pandemic, when shoppers were focused on supporting local businesses, 49% were impressed by the variety of goods on offer from nearby stores, and 47% liked the friendliness of local proprietors.More than four in ten (43%) have been able, so far, to retain their focus on shopping with local companies, with 28% believing it is “very important” that local businesses in their community are successful.But a quarter have.

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