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Scots Instagram 'influencer' unmasked as cold calling queen behind bogus sales firms

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dailyrecord.co.uk

social media “influencer” is behind a series of bogus sales firms that pestered people with more than half a million unwanted cold calls.

Yvonne McCuaig portrays herself living a life of luxury and designer gear to her 87,000 ­followers on Instagram. And she boasts of earning an ­“amazing income” from social media ­working for brands including Asos, Dior and Zara.

But in reality she jointly runs a call ­centre that’s been hassling people who asked not to be contacted from a rundown business unit in the east end of Glasgow.The Sunday Mail can reveal details of an investigation into a company called Dial A Deal Scotland Ltd, which has two ­directors – McCuaig, 43, from Helensburgh, and her IT expert business partner, Calum Kirkpatrick, 27,.

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