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Sacha Baron Cohen sues cannabis company for use of Borat in advertising
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msn.comSacha Baron Cohen is suing a US cannabis dispensary for allegedly using his comedy character Borat on its advertising. The 49-year-old British film star is seeking damages of at least $9m (£6.
5m), according to a lawsuit filed in the US state of Massachusetts. He is accusing Solar Therapeutics of copyright infringement and false advertising.
The lawsuit alleges that the advert featured Baron Cohen as Borat, giving the thumbs up with the words "it's nice!". It was placed on a busy highway in Massachusetts.
Borat is one of Baron Cohen's most famous characters - a bumbling fictional Kazakh journalist who offends almost everyone he meets in two hugely popular films.
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