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Ryan Gosling lands new role as ambassador for Tag Heuer

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Gallery: My dress, MY DRESS! These stars endured fashion panics (BANG Showbiz)For the campaign, photographer Pari Dukovic explained how the 40-year-old star wanted to pay homage to his 2011 flick 'Drive' and was very much involved in the creative process.

The 'First Man' star also admitted that he "felt like life began" when he got his first watch, which was a Hulk-themed Casio.

He told WWD: “Nothing said ‘grown man with important things to do’ like a watch. I felt like life began by getting a watch. It’s one of the first things I bought with my own money — if I’m honest, it was a digital Casio with a Hulk logo on it. " Gosling's first campaign is for the Tag Heuer Carrera Three Hands collection, a new generation of the iconic three-hand.

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