Television business and

Ron Popeil (1935–2021), Ronco founder and infomercial pitchman

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legacy.com

Ron Popeil was the founder of Ronco and an inventor known for his informercials for products like the Veg-O-Matic and the Pocket Fisherman.Popeil founded Ronco in 1964, building on what he learned from his father, an inventor and businessman who developed the Veg-O-Matic.

The younger Popeil and Ronco became known for gadgets including the Inside-the-Shell Egg Scrambler, Mr. Microphone, and Smokeless Ashtray.

Popeil himself advertised Ronco’s products in late-night informercials, perfecting the art of convincing consumers they needed an Electric Food Dehydrator, Cap Snaffler, or Ronco Rhinestone Stud Setter.Popeil became known for catchphrases: The Showtime Rotisserie made it easy to cook meat so buyers could “Set it and forget it!” In an ad.

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