Maria Menounos Entertainment film show premieres Maria Menounos

Roku Premieres First Branded-Content Program, With Weekly Streaming Picks

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variety.com

Todd Spangler NY Digital EditorRoku is debuting an entertainment show designed to give the company a new bucket of ad inventory to sell, as well as a vehicle to promote streaming content on its platform.“Roku Recommends” is a 15-minute weekly entertainment program that will feature the Top 5 trending or topical titles (either on The Roku Channel or on any of thousands of partner channels).

The five shows or films will be selected with the help of Roku’s proprietary usage data.The show premieres Thursday (June 3) with new episodes scheduled to hit every week. “Roku Recommends” is co-hosted by entertainment reporter/personality Maria Menounos and ex-pro football player Andrew “Hawk” Hawkins.

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