Roku Originals Draw More Viewing In 2 Weeks Than Quibi Did In Its Lifetime
Reading now: 707
deadline.comRoku has revealed viewership data for its original programming, much of which was powered by the acquisition of Quibi’s library last January.Roku Originals launched on May 20, with a lineup of about 30 shows initially made for Quibi, Jeffrey Katzenberg’s mobile streaming service.
From launch through June 3, more Roku active accounts streamed a Roku Original than the number of Quibi accounts that streamed Quibi shows during the start-up’s entire run.Launched in April 2020 with $1.75 billion in financing, Quibi failed to gain traction with its subscription mobile service, shuttering by the fall.
Roku had already been in discussions with Quibi about potential distribution, as the company saw its mobile-only focus floundering, in part due to
Read more on deadline.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
