In a move that will bolster Roku’s advertising capabilities, the streaming company has acquired Nielsen’s Advanced Video Advertising unit.Terms for the deal were not disclosed.
A person familiar with the transaction described it as “not material” to the overall business of Roku, whose market value is $53 billion.
Nevertheless, the acquisition is a meaningful step forward for the streaming potentate. The company will now be able to serve viewers “dynamically inserted” ads on live, linear programming, opening up new horizons for its burgeoning ad business.
Nielsen’s automatic content recognition tools for video will also come under the Roku roof, giving the company another important tool to offer marketers.Such brand messages, which fall
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