Todd Spangler NY Digital EditorRedbox plans to run digital video ads on nearly 4,000 of its trademark DVD rental kiosks across the U.S. — inventory it hopes to sell to Hollywood studios as well as national and local marketers.The company announced it has already deployed digital video signage on the top of more than 2,000 kiosks so far, through a partnership with Velocity, a managed information-tech services company that will operate the ad network.
Direct ad sales for the new screens are being handled by Redbox in partnership with Screenvision Media, and through connected programmatic exchanges.
The 4,000 number represents about 10% of Redbox’s network of 40,000 kiosks across the U.S.In October, Redbox Entertainment became a publicly.
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