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Redbox And Lionsgate Set Multi-Year Distribution Deal, Boosting Entertainment Arm And Filling Streaming Pipeline

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EXCLUSIVE: Redbox has set a multi-year distribution deal with Lionsgate for the release of Redbox Entertainment titles and also stocking Redbox streaming services with Lionsgate library fare.Formed in 2019, the entertainment division of the longtime operator of DVD kiosks is an important part of the company’s expansion plan.

It is acquiring, producing and releasing a range of genre films, with plans to reach 36 releases a year. It relies on data from nearly 20 years of movie transactions since the company’s emergence to inform its buildout.Lionsgate will take Redbox films out in home entertainment windows as well as subscription video on demand licensing for select titles.The deal comes ahead of a planned IPO for Redbox later this month.

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